Lauren Sparling

Hello! I’m a results-focused marketing professional who thrives on connecting departments and teams to achieve transformational roadmaps. I have over eight years of experience developing data-informed strategies, collaborating with executives, and leading a team to deliver high-growth sales targets and seasonal global brand platform goals. In my professional life, I gravitate towards projects and business opportunities that will bring lasting value to an organization. I take a lot of pride in my track record of having the courage to dig into complex, cross-functional issues to ensure these points of friction are resolved for customers and internal teams. Above all, I focus on being the type of person I want to work with: committed, empathetic, humble, and always lighthearted enough to keep a sense of humour throughout periods of change or high growth. Outside of work I spend time socializing with family and friends in Squamish, experimenting with new recipes, and connecting with nature. I find the most joy through trail running, backcountry skiing, and gravel riding in the mountains. In short, I’m often smiling and sweaty!